I was recently asked to come up with three significant challenges that I believe the broadcast media industry will face over the next few years. I’ll separate each into an individual post. My first challenge: burnout. A trend I have seen by those in broadcast television over the past several years is that talent is […]

I regularly listen to NPR’s Hidden Brain podcast. I always find it interesting, but a recent episode, “In The Heat Of The Moment: How Intense Emotions Transform Us,” made me think about the problem of kids being left in cars and dying of heat stroke. In the cases of it being a terrible accident, I

One podcast I recently subscribed to is You Are Not So Smart. Yes, the name piques curiosity. Anyway, I haven’t prioritized actually listening to the episodes I’ve downloaded until the other day, when I finally got around to listening to an episode entitled “Meetings.” The general idea of the episode was that we almost universally

I recently listened to the “What is Original?” episode of NPR’s TED Radio Hour. One of the guests discussed Benjamin Franklin – specifically, that he didn’t patent his inventions. He wanted others to develop them further. The guest added that it was common for people to gather and share ideas in coffeehouses since such locations

This is one that’s been gnawing at my brain for some time. A criticism we sometimes face is making a big deal out of routine weather, acting as though something that happens often is noteworthy or dangerous. Here’s the problem: it can be. And is. Take a recent study that showed that falling precipitation increases

One of the obsessions in the meteorological realm over the past few years has been consistency. It’s a wide-ranging thing: consistency in colors of watches/advisories/warnings, consistency in severe weather outlooks, consistency in messaging, and so on. I get the idea that, if our end users are accustomed to seeing the same thing across different mediums/providers/etc.,

I was recently at a store and a Baby Boomer-aged man came up to chat for a moment. “When are you going to hire another woman?” Not an unreasonable question, since our staff has been down by one and our weather team currently consists of four guys. I replied that we happen to have a

I’ve come to the conclusion that, as the difficulty of a weather forecast increases, the challenge in effectively communicating that forecast increases not linearly but exponentially. On November 25, 2018, southern Iowa experienced heavy snow and, in some cases, blizzard conditions. Other places, literally miles away, got nary a snowflake. There was a seven-inch difference

I’m reading Thinking, Fast and Slow right now at the suggestion of a couple colleagues who are social scientists with an inclination toward meteorology. It’s an interesting book on psychology in its own right, but I’m reading it with the intention of gleaning some ideas that can be applied to why people make the decisions